Monday 6 July 2009

Madonna for Louis Vuitton round 2




Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. 'But very quickly Marc said, ‘I want something completely different,’' related Antoine Arnault, Vuitton’s communication director. The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray.


Here is the result.