Monday 16 February 2009

The Hermès revolution

The streetwear universe is accustomed to misappropriation and parody. That's exactly what the brand Six Pack has done for its "Modern Utopy" collection with the Hermès logo. The brand is known to get its inspiration from two movements of modern architecture : the Archigram and Superstudio. They both challenged the consumption society and we can definitely feel that in the products Six Pack develops.

The fake Hermès t-shirt shows the caleche in fire and the horse no longer heading up. Revolution hit again...or the "credit crunch" should we say.

This collector is sold in the The Lazy Dog shops in Paris Bastille, The Lazy Dog Citadium and at Colette Paris for 40€.
Let's wait for Hermès' answer, maybe a case in justice...

To learn more: http://www.sixpack.fr/