I had the immense pleasure to spend one day with the Reebok crew and the brand’s muse, international role and top model Helena Christensen, in Paris last week.
The aim of that special day was to test the new innovation of Reebok: the Easytone shoes. They are fantastic because they help you get muscles without working too hard. These shoes feature an exclusive Moving Air technology with balance ball inspired pods, which creates micro-instability and softness with every step! A softer ride builds key muscles by forcing them to work a little harder when you walk, run or train. This is an amazing product and a real innovation for the sector! As Helena puts it: “hopefully we’ll have really nice butts with these shoes!”
The day started with the shoot of the next Easytone editorial campaign which will illustrate all fashion magazines from next March. Exclusively for Art is Alive, here are two videos of the shoot. Helena worked the shoes, the accessories and the apparels, I can tell you!
After a nice lunch at the Kong restaurant, (used for the French episode of Sex&theCity with French star Carole Bouquet) situated in front of La Samaritaine, we then headed to Colette for a quick Q&A session with Helena, filmed by international TVs. Helena said that she personally uses the Easytones and that it really works. It’s the second ad campaign she shot for the UK brand and she really enjoyed it. I could have said, given how smiling she was earlier on!
We then went to the Place Vendome for another shooting session, surrounded by more paps and fashion wannabies.
She then left to change and relax before we met her again at the opening of the exhibition at le Musée des Arts Décoratifs on fashion of the 90’s and 2000’s, sponsored by Reebok (check out my second article).
Helena looked absolutely stunning all dressed in black and alongside the two other selected bloggers, Sarah from "Ghubar magazine" and Mariko from “femmes2sports”, I had the chance to take some more pix with Helena. She was very curious about my TopMan jacket which she loved and asked which collection it was from, adding “oh that’s too bad it’s from two years ago, I always miss the best pieces of the man’s collection...”. She is so sweet. She smelled so good so I asked her which fragrance she was wearing and answered it was a mixture of Chloe’s latest, and a roses’ fragrance. Marie-Ange Casta, sister of Laetitia and young top model was among the crowd. We had a nice chat with her too.
Thanks Reebok for this great day and I recommend my readers, you all test and buy the Easytone shoes, they will help you get Easy muscles!
More info on: www.reebok.com
