Saturday 16 January 2010

Exclusive interview with Janet Morais, Brand Director of the design company Boca do Lobo



I recently came across the furnitures of the Portuguese company called Boca do Lobo and thought I would interview with the Brand Director, Janet Morais. She kindly agreed to answer my questions and here are the very interesting answers. I love this design, it's beautiful, precious and it rocks ! On top of that, it's made in Portugal, the creative country I come from. 

Can you introduce Boca do Lobo and introduce yourself please?
Boca do Lobo’s furniture is designed to evoke emotion in its admirers! The sensational collections of furniture pass on uniqueness and exclusivity. They never cease to surprise, and surely never go unnoticed. Each piece is handcrafted in Portugal with the finest materials by a team of talented artisans who have a passion to deliver only the highest quality furnishings. All of the items are fully customizable and the designer always loves a challenge!
As you know, my name is Janet Morais-I am an interior designer in the US and the owner of the international design firm DeMorais & Associates. I also own DeMorais International, a furniture import company through which I travel the world to bring new and exciting design products to the US. I came across Boca do Lobo in the summer of 2008, when I first encountered BL I was amazed by the emotions which its pieces awakened in me, they were feelings rarely evoked by furniture-fascination, inspiration, desire and euphoria. My initial reaction to the collection was a strong sense of desire. Today this feeling rises in me each time I see a BL work of art and as the new Brand Director it is my mission to share the emotional seduction of the BL world with all who wish to experience it!


When was the brand born and what's the philosophy behind it?
After five years of practicing interior design and analyzing the design market and its many facets, space for a distinctive product was seen-with this perspective Boca do Lobo appeared. Its ideal name wishes it luck as it follows its quest to explore and share the best Portugal has to offer: the knowledge of its people who design and create furniture art, the tradition of working with the noble material of wood, and the artisans and joiners who create the pieces with their years of wisdom and experience and their love and dedication to the art that they perform.



Our brand was created to bring excellence in furniture design. Since 2005 we have been working to present our admirers with the best designs and quality art pieces for the home. We are currently present in every corner of the world and have received recognition from many.

Our mission is to understand the past and interpret it through technology and contemporary design. We use this knowledge to transfer our entire artisan’s wisdom into our design. The latest technological methods are combined with traditional manufacturing techniques allowing our pieces to transform into timeless objects. In this way, we are able to offer the finest examples of this art.

How many designers work for Boca do Lobo?
There are currently 8 designers working for BL.

Where can we find you?
US: Exclusively through DeMorais International, di@demoraisid.com, 001.703.369.3324, www.demoraisid.com

London: Decoratum located at 13-25 Church St., Marylebone, London NW8 8DT, info@decoratum.com, +44 (0) 20 7724 6969, www.decoratum.com.
Europe and rest of world: Direct from Boca do Lobo, Rio Tinto, Portugal, info@bocadolobo.com, +351 224 881 669, www.bocadolobo.com.

Does the brand takes its inspiration in Portuguese Culture?
Yes our brand is rooted in the desire to understand traditional Portuguese furniture crafting methods and other manufacturing techniques through the wisdom of our artisan’s and to combine this knowledge with the latest technology and contemporary design.



Do you take part in design fairs?
Yes, we participate in design fairs throughout the world. We were at Tent London this past September and we will be at Maison & Objet in Scènes D’Intérieur the end of January, Architectural Digest Home Design Show (New York City) in March, Milan Design Week at Salon Internazionale del Mobile’s Zona Tortona in April and possibly back to New York for the International Contemporary Furniture Fair in May. We have also exhibited at shows in Angola, Barcelona, and Lisbon.

How many collections do you have?
We have three collections, Soho Collection, Coolors and LE-Large Emotion/Limited Edition. To view the collection catalogs please download the links below.

Soho Collection
Coolors Collection
LE-Large Emotion/Limited Edition Collection


When is the next collection coming up?
We are unveiling our newest design, Time Goes By, at Maison et Objet and we will be coming out with more new pieces in Milan in April.




To finish with, what would you wish to this blog?
We wish you and your blog the best and continued success recognizing and sharing good design!!


More info on: http://www.bocadolobo.com/