Friday 16 October 2009

Frieze Week: WWF Pandamonium's sale at Selfridges reached £100,000

Gary Hume

Frieze Week started well last Monday with the WWF Pandamonium auction sale at Selfridges. Original works reinterpreting the iconic panda by Sir Peter Blake, Tracey Emin, Sir Paul Smith, Jason Bruges amongst others, were being auctioned to raise awareness of climate change and of the natural world. The setting was very glamourous and Tracey Emin was even spotted cracking jokes at the back of the room. The total reached £100,000 making it a total success.

Prior to the auction, the artworks could be seen in the Selfridges windows. Pandamonium communicated the urgent need to address climate change and its effects on people, wildlife and the planet in the crucial months before the UN climate change summit in Copenhagen in December.


Tom Dixon

"The artists’ creativity really makes you stop and think about the connections between people, wildlife and the planet. We hope it will help people to understand and support our work to safeguard the natural world, tackle climate change and change the way we live." said Georgina Bridge, Head of Design Management at WWF-UK

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