I can only see one reason behind the collaboration between Jean Paul Gaultier and Levi's: the need for financial support on one side and the publicity on the other site. I remember Christian Lacroix's numerous partnerships with Larousse, and SNCF (the French national railway company) which were always publicly defended as "ways for the designer to express himself", later on would I realize that I was right in thinking, at the time, that these were only ways for the Fashion House to survive. I must admit that I find this one a bit strange...
Would the crisis have hit Jean Paul Gaultier so hard that he needs to explore cross-branding? I am not sure I really like the results though... What do you think?
Would the crisis have hit Jean Paul Gaultier so hard that he needs to explore cross-branding? I am not sure I really like the results though... What do you think?
