The Italian house chose Rem Koohlaas to design the new Prada Foundation. This collaboration is not the first one since the Dutch architect had already designed shops in the US. Rem Koohlaas will renovate a factory situated in the south of Milan. This new space will represent 17 500 m2. OMA (Office for Metropolitan Architecture) will be in charge of the renovation. This group of architects directed by Rem Koolhaas will design the Foundation which should host concerts, exhibitions and conferences. The Prada Foundation was created in 1993 by Miuccia Prada and Patrizio Bertelli in collaboration with a major Arte Povera artist, Germano Celan. The artists such as Anish Kapoor and Carsten were the guests of current Fondation Prada in the centre town of Milan.
To learn more: http://www.prada.com/